Cultivating Connections June 2019

Cultivating Connections June 2019

Hello June!

Verbena Marketing is pleased to bring you the June edition of Cultivating Connections, your monthly resource for networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossom!

On Your Reading List

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Recommended to me by a very successful local boss babe, James Clear’s Atomic Habits is an easy read filled with practical advice and strategies for mastering habit formation.

The book breaks down the science of habits as mental shortcutsthrough the use of relatable stories and analogies, and it places huge emphasis on setting up systems rather than focusing solely on goals.  There does seem to be a lot of literature out there around goal setting but Clear argues that goals should be seen as momentary events and it’s what comes before the goal that truly matters.  The book urges the reader to recognize goals for what they are – the outcome – and to remember that without well-practiced systems in place we have a tendency to revert to old habits following the achievement of goal.  

Core to his philosophy is the 4 stage approach to habit formation and the mathematical compounding principal of aiming to get 1% better every day.  As an added bonus, Clear provides downloadable worksheets at the end of each chapter to help you get started implementing change.  

One thing I really liked about the approach is that it really focuses on the power of small changes. I can speak from my own experience in saying that setting goals that are too lofty and don’t provide a clear path to reward very seldom get achieved.  Atomic Habits is broken down into simple and easily digestible steps to help the reader recognize what their habits are and what they want them to be while providing a roadmap on how to get there.  The main take away for me is that “habits are like atoms” – whether good or bad they have a tendency to multiply, and that deliberate daily routines (however small they may feel) can add up to massive positive change. 

Submitted by Jennifer Watts, Valley Mortgage Specialist

If you have a reading suggestion for a future issue of Cultivating Connections, please get in touch!

On Your Desktop

Palette is a tool that can help you stay on brand by creating color palettes from photo and images.  It gives you the individual HEX and RGB values (colour codes) from your palettes to use in all of your marketing materials.
 

On Your Mind

“Marketing is no longer about the stuff that you make, but about the stories you tell.” 

– Seth Godin

 
In Your Toolbox
Verbena Marketing’s June Tip for a Better Brand

You hear the term “branding” all the time and all over the place. But do you know what it really means?

According to our old friend Wiki:
“A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.”

So what does this mean in real life? If you’re just starting out, this means a consistent look and feel for all that you do in-person and everywhere else. 

Don’t get caught up in overthinking this. Start by using a consistent font and colour library for all that you. Carry this over to a consistent look and feel for all of your instagram posts … maybe using a photo app so all your photos look the same. 

 
In Your Calendar
Upcoming Featured Events

 

Boss Ladies – Fraser Valley Chapter
https://bossladiesassociation.com
With a variety of professional development and networking events happening around the Fraser Valley this month, be sure to check out the Boss Ladies events page for all of the details. 

Selling Online!!!!
June 19, 2019, 9:30 – 11:00 am
The Heart Cloverdale
Who doesn’t do need to do this?! Get tips and an action oriented take-aways from this casual event and meet many fellow small business owners. Plus, lots of opportunities to ask your businesses-specific questions!

Cloverdale Chamber of Commerce – YAAASSS SPEED NETWORKING!!!!!!!
http://business.cloverdalechamber.ca/events
Wednesday, April 19, 2019, 5 pm – 7 pm
The Clayton Public House
Don’t miss speed networking! Tickets are only $10 and include free appys!

Business in Langley
www.facebook.com/groups/businessinlangley/
Tuesdays: 12:00 pm – 1:30 pm, Brown bag lunch at Travel Professionals in the ME Plaza

Connect Now Business Network Langley Chapter
www.connectnowbusinessnetwork.com
Wednesday, June 5, 2019, 11:15 am – 1:30 pm
Poseidon Greek Restaurant

Greater Langley Chamber of Commerce
www.langleychamber.com/events/catgid/3
With lunch, dinner and business after hour events, there is a networking event to fit with any schedule. 

The Heart
www.theheartcloverdale.com
Work Together Wednesday
Wednesday, Wednesday, June 5, 2019, 10:00 am – 3:00 pm
The Heart, Cloverdale

Valley Women’s Network – Langley Chapter
www.facebook.com/VWNLangley/
Wednesday, June 19, 2019, 11:30 am – 1:30 pm
Sunrise Banquet & Conference Centre

Cultivating Connections May 2019

Cultivating Connections May 2019

Hello May!

Verbena Marketing is pleased to bring you the May edition of Cultivating Connections, your monthly resource for networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossom!

On Your Reading List

Made to Stick: Why Some Ideas Survive and Others Die

The premise of this book is to explain what makes an idea or concept memorable, interesting and “sticky”. Often times, an idea may be crystal clear to us but when explaining it to others, it loses its appeal. The authors walk you through 6 key principles to incorporate into your delivery to ensure that the idea generates interest and ultimately buy-in. The six key principles include: 

  1. Simplicity
  2. Unexpectedness
  3. Concreteness
  4. Credibility
  5. Emotions
  6. Stories

 
This book emphasizes the importance of not only the idea but the way in which we deliver it! The Heath brothers clearly walk the reader through real and practical steps to help you convey ideas to resonate with the audience. A quick read to fine-tune your communication both at work and in your personal lives.

Submitted by Sofia Arisheh, Upskill Consulting

If you have a reading suggestion for a future issue of Cultivating Connections, please get in touch!

 
On Your Desktop
If you’re looking for an effective and free time taking tool, Toggl may be for you. lt offers online time tracking and reporting services through their website along with mobile and desktop apps. You can track your time via tasks or projects either manual or though there interactive timer. Easy peasy.

On Your Mind

“Just imagine how different the world could be if we all spoke to everyone with respect and kindness.” 

– Holly Branson

 
 
In Your Calendar
Upcoming Featured Events

 

Verbena Marketing Networking Group
Cultivating Connections Cafe

Join like-minded female entrepreneurs for coffee to share ideas, be accountable and stay motivated. 
RSVP for details including location

Boss Ladies – Fraser Valley Chapter
https://bossladiesassociation.com
With a variety of professional development and networking events happening around the Fraser Valley this month, be sure to check out the Boss Ladies events page for all of the details. 

Business in Langley
www.facebook.com/groups/businessinlangley/
Tuesdays: 12:00 pm – 1:30 pm, Brown bag lunch at Travel Professionals in the ME Plaza

Cloverdale Chamber of Commerce
http://business.cloverdalechamber.ca/events
Don’t miss the Cloverdale Rodeo kick off event on Thursday, May 16!

Connect Now Business Network Langley Chapter
www.connectnowbusinessnetwork.com
Wednesday, May 1, 2019, 11:15 am – 1:30 pm
Poseidon Greek Restaurant

Greater Langley Chamber of Commerce
www.langleychamber.com/events/catgid/3
With lunch, dinner and business after hour events, there is a networking event to fit with any schedule. 

The Heart
www.theheartcloverdale.com
Work Together Wednesday
Wednesday, May 1, 2019, 10:00 am – 3:00 pm
The Heart, Cloverdale

Valley Women’s Network – Langley Chapter
www.facebook.com/VWNLangley/
Wednesday, May 15, 2019, 11:30 am – 1:30 pm
Sunrise Banquet & Conference Centre

Cultivating Connections April 2019

Cultivating Connections April 2019

Hello April!

Verbena Marketing is pleased to bring you the April edition of Cultivating Connections, your monthly resource for networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossom!

On Your Reading List

The Fire Starter Sessions

“Your most valuable currency is what comes most naturally to you. CASH IN.”
 
The Fire Starter Sessions is an apathy-kicking, integrity-infusing guide to defining success on your own terms. 
 
As the creator of DanielleLaPorte.com-deemed “the best place online for kick-ass spirituality,” Danielle LaPorte’s straight-talk life-and-livelihood sermons have been read by over one million people. Bold but empathetic, she reframes popular self-help and success concepts:

  • Life balance is a myth, and the pursuit of it is causing us more stress then the craving for balance itself.
  • Being well-rounded is over-rated. When you focus on developing your true strengths, you enter your mastery zone.
  • Screw your principles (they might be holding you back). 
  • We have ambition backwards. Getting clear on how you want to feel in your life + work is more important than setting goals. It’s the most potent form of clarity that you can have, and it’s what leads to true fulfilment.

If you have a suggestion to be considered for a future issue of Cultivating Connections, get in touch!

On Your Desktop
Wondering how everyone else makes their photos look so great? Well it’s not always because they have fantastic photography skills

Snapseed is a free app available for both Android and iOS mobile devices. Take pictures on your mobile device, apply Snapseed’s filters, and share them on social media platforms. 

Snapseed is an artist’s tool with advanced features, but its easy-to-use controls make it suitable for everyone who likes to play around with their images. 

On Your Mind

The question isn’t who’s going to let me; it’s who is going to stop me.
– Ayn Rand
 
 
In Your Calendar
Upcoming Featured Events

 

Verbena Marketing Networking Group
Cultivating Connections Cafe

Join like-minded female entrepreneurs for coffee to share ideas, be accountable and stay motivated. 
RSVP for details including location

Boss Ladies – Fraser Valley Chapter
https://bossladiesassociation.com
With a variety of professional development and networking events happening around the Fraser Valley this month, be sure to check out the Boss Ladies events page for all of the details. 

Business in Langley
www.facebook.com/groups/businessinlangley/
Tuesdays: 12:00 pm – 1:30 pm, Brown bag lunch at Travel Professionals in the ME Plaza

Cloverdale Chamber of Commerce
http://business.cloverdalechamber.ca/events
Don’t miss the April Networking Luncheon featuring best-selling author and well-known speaker Peter Legge, plus the 2019 Clovie Awards Gala!

Connect Now Business Network Langley Chapter
www.connectnowbusinessnetwork.com
Wednesday, April 3, 2019, 11:15 am – 1:30 pm
Poseidon Greek Restaurant

Greater Langley Chamber of Commerce
www.langleychamber.com/events/catgid/3
With lunch, dinner and business after hour events, there is a networking event to fit with any schedule. 

The Heart
www.theheartcloverdale.com
Work Together Wednesday
Wednesday, April 3, 2019, 10:00 am – 3:00 pm
The Heart, Cloverdale

Valley Women’s Network – Langley Chapter
www.facebook.com/VWNLangley/
Wednesday, April 17, 2019, 11:30 am – 1:30 pm
Sunrise Banquet & Conference Centre

Cultivating Connections March 2019

Cultivating Connections March 2019

Hello March!

Verbena Marketing is pleased to bring you the March edition of Cultivating Connections, your monthly resource for networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossom!

On Your Reading List

The Five Second Rule

This month’s read is courtesy of Cynthia Dreger, Mortgage Consultant:
 
I HIGHLY recommend this book. The 5 Second Rule by Mel Robins, I just finished it and I LOVED IT! It is changing my life, and I guarantee, if you follow it, it will change yours too. If you ever find your thoughts stopping you from just going for it, or fear getting in the way, whatever it is that is stopping you from achieving your goals. Mel will set you straight. It can have a positive impact on your health, your finances, all your goals! The effects are immediate and amazing. If you are anything like me, busy all the time, no time to read, you may find Audible.ca as awesome as I do. You can listen while you drive, cook dinner etc.…..whenever works for you. Mel Robbins narrates the book, which makes it WAY more motivating and real. As Mel says, “you are one decision away from a completely different life.” 5.4.3.2.1 GO!!!
 
If you have a suggestion to be considered for a future issue of Cultivating Connections, get in touch!

On Your Desktop

Hubdoc

Looking to for a tool to help you stay on top of your bookkeeping? Hubdoc might be the answer! Although it has a monthly fee, this handy platform fetches and stores all of your receipts and other paperwork with by simply snapping a photo  of it. How easy is that!?
 

On Your Mind

I had a boyfriend who told me I’d never succeed, never be nominated for a Grammy, never have a hit song and that he hoped I’d fail. I said to him, Someday, when we’re not together, you won’t be able to order a cup of coffee at the f—ing deli without hearing or seeing me.”
– Lady Gaga
 

In Your Toolbox
Verbena Marketing’s March Tip for a Better Brand
Do your market research. Then do it again every six months.

Make sure you know who your key competitors are and what they are doing well and not so well. Use this info to create your differentiator. Remember that your key differentiator may not be a product or service. It could be YOU.

In Your Calendar
Upcoming Featured Events

 

Verbena Marketing Networking Group
Cultivating Connections Cafe

Join like-minded female entrepreneurs for coffee to share ideas, be accountable and stay motivated. 
RSVP for details including location

Boss Ladies – Fraser Valley Chapter
https://bossladiesassociation.com
With a variety of professional development and networking events happening around the Fraser Valley this month, be sure to check out the Boss Ladies events page for all of the details. 

Business Bestie Brunch: Pinterest Workshop
Monday, March 4, 9:30 am – 11:00 am
The Heart

Shopify Worskhop
Thursday, March 14, 6:00 pm – 9:00 pm
The Heart

Business Bestie Social: Cloverdale
Thursday, March 21, 2019, 10:00 am – 11:00 am
The Heart

Instagram Workshop
Wednesday, March 27, 9:30 am – 11:00 am 
The Heart

Video Marketing
Thursday, March 28, 7:00 pm – 9:00 pm
The Heart

Business in Langley
www.facebook.com/groups/businessinlangley/
Tuesdays: 12:00 pm – 1:30 pm, Brown bag lunch at Travel Professionals in the ME Plaza

Connect Now Business Network Langley Chapter
www.connectnowbusinessnetwork.com
Wednesday, March 6, 2019, 11:15 am – 1:30 pm
Poseidon Greek Restaurant

Greater Langley Chamber of Commerce
www.langleychamber.com/events/catgid/3
 
U40 Lunch & Learn Series – Young Entrepreneurs: Road to Success Featuring Sara Hodson
Thursday, March 7, 2019, 12:00 pm – 1:30 pm
Deloitte LLP 
 
2019 Networking Open House
Thursday, March 7, 2019, 4:30 pm – 6:30 pm
Langley Golf & Banquet Centre 
 
Coffee & Conversation 2019 with MLA Mary Polak
Thursday, March 14, 2019, 2:00 pm – 3:30 pm
Greater Langley Chamber of Commerce Boardroom
 
March 2019 Dinner Meeting
Tuesday, March 19, 2019, 5:00 pm – 8:30 pm
Cascades Casino Coast Hotel & Convention Centre

Lunch & Learn – Building on Brand: Better Marketing Through the Power of Branding
Wednesday, March 20, 2019, 12:00 pm – 1:30 pm
Greater Langley Chamber of Commerce Boardroom 
 
Business After Hours Mixer 
Thursday, March 28, 2019, 4:30 pm – 6:30 pm
Chartwell Langley Gardens Retirement Residence

The Heart
www.theheartcloverdale.com
Work Together Wednesday
Wednesday, March 6, 2019, 10:00 am – 3:00 pm
The Heart, Cloverdale

Valley Women’s Network – Langley Chapter
www.facebook.com/VWNLangley/
Wednesday, March 20, 2019, 11:30 am – 1:30 pm
Sunrise Banquet & Conference Centre

Cultivating Connections February 2019

Cultivating Connections February 2019

Hello February!

Verbena Marketing is pleased to bring you the February edition of Cultivating Connections, your monthly resource for networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossom!

On Your Reading List

The Best Business Book in the World

Make sure to add a copy of The Best Business Book in the World by Jill Salzman to your bookshelf! Salzman is the founder of The Founding Moms, award-winning TED speaker and successful entrepreneur many times over. 

This digest of tips, thoughts, anecdotes and tools can be read cover-to-cover or a page at a time. The content is a collection of Salzman’s daily emails she sends to her 12,000 plus subscribers and like her subscribers, you will come away with a list of action items, newfound inspiration and new resources to explore. 

On Your Desktop

Wunderlist

Looking to get more organized? Wunderlist might be the answer! This free and easy-to-use app is straightforward and easy to use with lots of options to customize what works best for you: make lists, manage and organize items into folders, assign deadlines, insert more items, filter tasks, and display your schedule are just some of the things you can do.
 

On Your Mind

“Success doesn’t come from what you do occasionally, it comes from what you do consistently.”
– Marie Forleo
 

In Your Toolbox
6 Common Sense Time Management Tips!

1. Start your day with a clear focus.

Have a plan for what you want to accomplish each day before you get started. Spending as little as 5 minutes mapping out your day will save you hours scrambling to get it all done.

2. Have a dynamic task list.

Create a living task list that you update and revise regularly. Make sure your list gives you a quick overview of everything that’s urgent and important, but also includes big picture stuff.

3. Do the most important things first.

Sounds obvious, but it’s very easy to whittle away a day with the small stuff. 

4. Minimize interruptions.

This is a no-brainer that the more uninterrupted time you get during the day to work on important tasks, the more effective you’ll be. So PUT DOWN your phone!

5. Stop procrastinating and be accountable.

Don’t put off what you need to do or what you don’t want to do. If you can’t get it done, enlist the help of an accountability partner or group. 

6. Review your day.

Spend 5-10 minutes reviewing your task list every day before you close your computer. This will get you one step further ahead to get started tomorrow.

In Your Calendar
Upcoming Featured Events

Verbena Marketing Networking Group
Cultivating Connections Cafe

Join like-minded female entrepreneurs for coffee to share ideas, be accountable and stay motivated. 
RSVP for details including location

Boss Ladies – Fraser Valley Chapter
https://bossladiesassociation.com
With a variety of professional development and networking events happening around the Fraser Valley this month, be sure to check out the Boss Ladies events page for all of the details. 

Business Bestie Social: Cloverdale
Thursday, February 21, 2019, 10:00 am – 11:00 am
The Heart

Small Business Accounting
Thursday, February 28, 2019, 7:00 pm – 9:00 pm
The Heart

Business in Langley
www.facebook.com/groups/businessinlangley/
Tuesdays: 12:00 pm – 1:30 pm, Brown bag lunch at Travel Professionals in the ME Plaza

Connect Now Business Network Langley Chapter
www.connectnowbusinessnetwork.com
Wednesday, February 6, 2019, 11:15 am – 1:30 pm
Poseidon Greek Restaurant

Greater Langley Chamber of Commerce
www.langleychamber.com/events/catgid/3

U40 Networking Social
Wednesday, February 6, 2019, 5:00 pm – 7:00 pm
Chaberton Estate Winery

February 2019 Dinner Meeting – BC Housing
Tuesday, February 19, 2019, 5:00 pm – 8:30 pm
Cascades Casino Coast Hotel & Convention Centre

Lunch & Learn – The Power of Controls & Efficiency For a Strong Business 
Wednesday, February 27, 2019, 12:00 pm – 1:30 pm
Greater Langley Chamber of Commerce Boardroom

The Heart
www.theheartcloverdale.com
Work Together Wednesday
Wednesday, February 6, 2019, 10:00 am – 3:00 pm
The Heart, Cloverdale

Valley Women’s Network – Langley Chapter
www.facebook.com/VWNLangley/
Wednesday, February 20, 2019, 11:30 am – 1:30 pm
Sunrise Banquet & Conference Centre

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