Cultivating Connections February 2020

Cultivating Connections February 2020

Hello February!

Welcome to the February issue of Cultivating Connections – your resource for inspiration, networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossom!On Your Reading List

No Filter – The Inside Story of Instagram

When I came across this one, I couldn’t resist as I’m not sure about you, but Instagram … “Insta” … “the Gram” … whatever you call it … still continues to amaze and mystify me.
 
According to the promo: 

Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars.

At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel.

The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.

What are you reading or listening to? Share it with us!

On Your Mind

People will forget what you said.
People will forget what you did. 
But people will never forget how you made them feel.”

Maya Angelou

On Your Device

The Preview App
Did you know there is a free app to preview your Instagram feed? Just upload your images and you can see how the layout will look on your gram. You can add filters, check out your flow and colour scheme before you publish them.

Do you use something that makes your world easier or more innovative? Let us know!

In Your Calendar
What does the economy look like for your business?
 
Join the Cloverdale Chamber on February 11 and learn what the economic forecast is for our national, provincial and local business communities and how this may impact your bottom line.

Special guest speaker is Bryan Yu, Deputy Chief Economist at Central 1 Credit Union and regular contributor to the Globe and Mail, BNN,  Bloomberg and BC Business . He will share his insights and answer your questions.

Brought to you by: Cloverdale District Chamber of Commerce
Tuesday, February 11, 2020
11:30 am – 100 pm

Click Here for Tickets

Do you know of an event we should promote here? Give us the details!

 

 

Cultivating Connections January 2020

Cultivating Connections January 2020

Hello January!

Happy New Year! It’s a new decade and a new opportunity to follow your personal and business dreams! We hope the January issue of Cultivating Connections helps by bringing you this compilation of networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossomOn

Your Reading List

Dare to Lead

If you haven’t heard, watched or read anything by Brené Brown, now is the time. Dare to Lead is an inspiring read whether your new to leadership or trying to improve your leadership skills. You will walk away less afraid of having hard conversations, be able to foster and maintain stronger relationships and cultivate a culture that is true to your values.

What’s on your reading list for 2020? Share it with us

On Your Mind

Talk to yourself like you would to someone you love.

Brené Brown

In Your Calendar
Kick Start Your 2020 Marketing Efforts With These Awesome Events:

7 Reasons Why PR is Worth the Hustle With Darian Kovacs

It’s often said that there’s something magical about public relations in business. A lot of time and resources go into this marketing method, but what is so special about it and why should businesses invest in it?  

Key Takeaways:
• The importance of telling your story
• Using PR to stay human in a tech-forward world
• Off site SEO and how PR can help you get on the first page of Google
• How PR helps HR
• Using PR to effectively reach your target market
• Expanding your reach through multiple platforms
• Increasing your client’s trust through PR

Special guest speaker is Darian Kovacs, PR mastermind and Managing Partner of the award-winning Jelly Digital Marketing and PR explains how PR can, and will, bring the “WOW” factor to your business.

Brought to you by: Cloverdale District Chamber of Commerce
Tuesday, January 14, 2020
11:30 am – 100 pm
Click Here for Tickets

2020 Marketing Plan Workshop

Let’s make 2020 the best year yet; what better way to do it than with a plan?

Brought to you by: Fraser Valley Boss Ladies
Wednesday, January 15, 2020
9:30 – 1030 am
Click Here for Tickets

If You Hate Networking Then Speed Networking is for You!

Doers the thought of networking fill you with dread? Want to build your network in a fun and comfortable environment?
 
Then mark your calendar for speed networking on Thursday, January 30 and connect with fellow business professionals over cocktails and appys at The Clayton Public House.

 
Brought to you by: Cloverdale District Chamber of Commerce
Thursday, January 30, 2020
5:30 – 7:00 pm

Click Here for Tickets

 

Cultivating Connections November 2019

Cultivating Connections November 2019

Hello November!

Verbena Marketing is pleased to bring you the November edition of Cultivating Connections, your monthly resource for networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossomOn

Your Reading List

The Alchemist

Ok, this isn’t necessarily a “business book,” but it is a thought-provoking read about following your dreams and listening to your heart. I recently met a fellow boss lady who told me how this book changed her life and kick started her into opening her own business over five years ago. Enough said right?!
 
In case that’s not enough to get you to pick this up, here’s the blurb from Good Reads:
 
Paulo Coelho’s enchanting novel has inspired a devoted following around the world. This story, dazzling in its powerful simplicity and soul-stirring wisdom, is about an Andalusian shepherd boy named Santiago who travels from his homeland in Spain to the Egyptian desert in search of a treasure buried near the Pyramids. Along the way he meets a Gypsy woman, a man who calls himself king, and an alchemist, all of whom point Santiago in the direction of his quest. No one knows what the treasure is, or if Santiago will be able to surmount the obstacles in his path. But what starts out as a journey to find worldly goods turns into a discovery of the treasure found within. Lush, evocative, and deeply humane, the story of Santiago is an eternal testament to the transforming power of our dreams and the importance of listening to our hearts. 

If you have a reading suggestion for a future issue of Cultivating Connections, please get in touch

On Your Mind

“It takes a lot of courage to show your dreams to someone else.”

– Erma BombeckIn Your Calendar
Upcoming Featured Events

Thursday, November 28, 2019, 4 pm – 9 pm 
Various Cloverdale Merchants including The Heart and the Cloverdale Chamber of Commerce!
https://business.cloverdalechamber.ca/events/details/ladies-night-pop-up-christmas-market-920
Ladies, Make your Excuses, Gather your Girlfriends and Shop, Wine, Dine and Have Fun. Join us for our Pre-Christmas Shopping Event!! Starting at 4 for pre-drinks and an appy at the pubs an shopping deals from 5-9. Collect Stamps on a stamp card to enter to win 1 of 3 baskets valued at a Total $1,000
Organized by Cloverdale Arts and Entertainment Association.


Cloverdale Chamber of Commerce and Elements Casino Present A Toy Drive for Cloverdale!
Sunday, December 8, 2019
10 am – 12 pm: Drop off a toy and grab a coffee and breakfast to go
12 pm – 2 pm: Bring a toy and enjoy a buffet brunch for only $10! Kids eat free!
(Toys must be new, unwrapped, with a suggested value of $15. No violence toys please!)

Cloverdale Chamber of Commerce
November Networking Luncheon
http://business.cloverdalechamber.ca/events
Tuesday, November 12, 2019, 11:30 am – 1 pm
Elements Casino Surrey

 

Boss Ladies – Fraser Valley Chapter
https://bossladiesassociation.com
With a variety of professional development and networking events happening around the Fraser Valley this month, be sure to check out the Boss Ladies events page for all of the details. All events held at The Heart Cloverdale!

All About Instagram
Wednesday, November 20, 2019, 9:30 – 11:00 am
https://www.eventbrite.ca/e/business-bestie-brunch-instagram-tickets-59865768124

 

Cultivating Connections October 2019

Cultivating Connections October 2019

Hello October!

Verbena Marketing is pleased to bring you the October edition of Cultivating Connections, your monthly resource for networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossom!

On Your Reading List

Get Over Your Damn Self


Romi Neustadt is an entrepreneur, author, speaker, wife and mother who is passionate about helping others build lucrative direct sales and network marketing businesses that allow others to build the life they want outside of the 9-to-5.

In this book she offers you a direct (what she calls the non-bs approach) approach to help you acquire the skills to build a life-changing business.

If you have a reading suggestion for a future issue of Cultivating Connections, please get in touch!

On Your Phone
Although it’s not exactly business related, the Papaya Podcast is worth a listen. It’s a weekly show where host Sarah Nicole shares real life anecdotes with feel good words of wisdom. No matter the topic, it will put you in a more positive mind set, inspire you to take on your next challenge, and push you to be your own best advocate.

On Your Mind

“Autumn shows us how beautiful it is to let things go.”

– Unknown

In Your Calendar
Upcoming Featured Events

Cloverdale Chamber of Commerce
SPEED NETWORKING! Back by popular demand!
http://business.cloverdalechamber.ca/events
Thursday, October 3, 2019, 5 pm – 7 pm
The Clayton Public House
If the thought of networking makes you nervous, this event is for you. Take the “work” out of networking! All you have to do is bring your business cards and show up. Tickets only $10 and include appys and happy hour prices!

 

Boss Ladies – Fraser Valley Chapter
https://bossladiesassociation.com
With a variety of professional development and networking events happening around the Fraser Valley this month, be sure to check out the Boss Ladies events page for all of the details. All events held at The Heart Cloverdale!

How to Sell Without Being Salesy
Thursday, October 24, 2019, 7:00 – 9:00 pm
https://www.eventbrite.ca/e/how-to-sell-without-being-salesy-tickets-59858599683

Email Marketing
Tuesday, November 5, 2019, 9:30 – 11:00 am
https://www.eventbrite.ca/e/business-bestie-brunch-email-marketing-tickets-59865745055

All About Instagram
Wednesday, November 20, 2019, 9:30 – 11:00 am
https://www.eventbrite.ca/e/business-bestie-brunch-instagram-tickets-59865768124

 

Cultivating Connections September 2019

Cultivating Connections September 2019

Hello September!

We hope you had a fantastic summer! Verbena Marketing is happy to be back-to-business after taking a hiatus during the short summer months! We’re pleased to bring you the September edition of Cultivating Connections, your monthly resource for networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossom!

On Your Reading List

The E-Myth Revisited: Why Most Small Businesses Don’t Work

An oldie, but a goodie! If you haven’t read The E-Myth – the original version – or The E-Myth Revisited – it’s a must for anyone either thinking of starting or already in business for themselves. This read is a classic and consistently recommended over and over again.

Author Michael E. Gerber shares how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. He also draws the vital, often overlooked distinction between working on your business and working in your business.

If you have a reading suggestion for a future issue of Cultivating Connections, please get in touch!

On Your Desktop
Docusign is a app DocuSign allows you to send, sign, and approve documents from anywhere anytime. You can also prepare documents, gather signatures, and have customers sign in person using a smartphone or tablet. It also has additional features that can help you assemble documents, secure data, and validate signers. With a free and paid version of the app, Docusign might be the right tool for you for sending and receiving digital documents. And in this day and age,who isn’t?
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

On Your Mind

“If ‘Plan A’ didn’t work … remember, the alphabet has 25 more letters.” 

– Miriam Andrews

 
In Your Calendar
Upcoming Featured Events

 

Boss Ladies – Fraser Valley Chapter
https://bossladiesassociation.com
With a variety of professional development and networking events happening around the Fraser Valley this month, be sure to check out the Boss Ladies events page for all of the details. 

Intro to Social Media
Tuesday, September 10, 2019, 7:00 – 9:00 pm
The Heart Cloverdale

How to Monetize Your Blog
Wednesday, September 18, 2019, 9:30 – 11:00 am

Business Bestie Social 
Thursday, September 19, 2019, 10:00 – 11:00 am

Reimagining Work Life Balance
Thursday, September 26, 2019, 7:00 – 9:00 pm

Cloverdale Chamber of Commerce – YAAASSS SPEED NETWORKING!!!!!!! Back by popular demand!
http://business.cloverdalechamber.ca/events
Wednesday, October 3, 2019, 5 pm – 7 pm
The Clayton Public House
Don’t miss speed networking! It’s a fast, fun and EASY way to make connections! Tickets are only $10 and include free appys!

Work Together Wednesday at The Heart
www.theheartcloverdale.com
Wednesday, Wednesday, October 3, 2019, 10:00 am – 3:00 pm

 
Cultivating Connections June 2019

Cultivating Connections June 2019

Hello June!

Verbena Marketing is pleased to bring you the June edition of Cultivating Connections, your monthly resource for networking opportunities, business tips, and professional development tools.

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossom!

On Your Reading List

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Recommended to me by a very successful local boss babe, James Clear’s Atomic Habits is an easy read filled with practical advice and strategies for mastering habit formation.

The book breaks down the science of habits as mental shortcutsthrough the use of relatable stories and analogies, and it places huge emphasis on setting up systems rather than focusing solely on goals.  There does seem to be a lot of literature out there around goal setting but Clear argues that goals should be seen as momentary events and it’s what comes before the goal that truly matters.  The book urges the reader to recognize goals for what they are – the outcome – and to remember that without well-practiced systems in place we have a tendency to revert to old habits following the achievement of goal.  

Core to his philosophy is the 4 stage approach to habit formation and the mathematical compounding principal of aiming to get 1% better every day.  As an added bonus, Clear provides downloadable worksheets at the end of each chapter to help you get started implementing change.  

One thing I really liked about the approach is that it really focuses on the power of small changes. I can speak from my own experience in saying that setting goals that are too lofty and don’t provide a clear path to reward very seldom get achieved.  Atomic Habits is broken down into simple and easily digestible steps to help the reader recognize what their habits are and what they want them to be while providing a roadmap on how to get there.  The main take away for me is that “habits are like atoms” – whether good or bad they have a tendency to multiply, and that deliberate daily routines (however small they may feel) can add up to massive positive change. 

Submitted by Jennifer Watts, Valley Mortgage Specialist

If you have a reading suggestion for a future issue of Cultivating Connections, please get in touch!

On Your Desktop

Palette is a tool that can help you stay on brand by creating color palettes from photo and images.  It gives you the individual HEX and RGB values (colour codes) from your palettes to use in all of your marketing materials.
 

On Your Mind

“Marketing is no longer about the stuff that you make, but about the stories you tell.” 

– Seth Godin

 
In Your Toolbox
Verbena Marketing’s June Tip for a Better Brand

You hear the term “branding” all the time and all over the place. But do you know what it really means?

According to our old friend Wiki:
“A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.”

So what does this mean in real life? If you’re just starting out, this means a consistent look and feel for all that you do in-person and everywhere else. 

Don’t get caught up in overthinking this. Start by using a consistent font and colour library for all that you. Carry this over to a consistent look and feel for all of your instagram posts … maybe using a photo app so all your photos look the same. 

 
In Your Calendar
Upcoming Featured Events

 

Boss Ladies – Fraser Valley Chapter
https://bossladiesassociation.com
With a variety of professional development and networking events happening around the Fraser Valley this month, be sure to check out the Boss Ladies events page for all of the details. 

Selling Online!!!!
June 19, 2019, 9:30 – 11:00 am
The Heart Cloverdale
Who doesn’t do need to do this?! Get tips and an action oriented take-aways from this casual event and meet many fellow small business owners. Plus, lots of opportunities to ask your businesses-specific questions!

Cloverdale Chamber of Commerce – YAAASSS SPEED NETWORKING!!!!!!!
http://business.cloverdalechamber.ca/events
Wednesday, April 19, 2019, 5 pm – 7 pm
The Clayton Public House
Don’t miss speed networking! Tickets are only $10 and include free appys!

Business in Langley
www.facebook.com/groups/businessinlangley/
Tuesdays: 12:00 pm – 1:30 pm, Brown bag lunch at Travel Professionals in the ME Plaza

Connect Now Business Network Langley Chapter
www.connectnowbusinessnetwork.com
Wednesday, June 5, 2019, 11:15 am – 1:30 pm
Poseidon Greek Restaurant

Greater Langley Chamber of Commerce
www.langleychamber.com/events/catgid/3
With lunch, dinner and business after hour events, there is a networking event to fit with any schedule. 

The Heart
www.theheartcloverdale.com
Work Together Wednesday
Wednesday, Wednesday, June 5, 2019, 10:00 am – 3:00 pm
The Heart, Cloverdale

Valley Women’s Network – Langley Chapter
www.facebook.com/VWNLangley/
Wednesday, June 19, 2019, 11:30 am – 1:30 pm
Sunrise Banquet & Conference Centre

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