Hello November!

Verbena Marketing is pleased to bring you the November edition of Cultivating Connections, your monthly resource for networking opportunities, business tips, and professional development tools.

November is the transitional month between fall and winter and the calm before the crazy social season. Your holiday promotions are getting underway. So you’ve got a lull and November is the perfect time to set your sales goals and make a plan for reaching them next year! This month’s issue will help!

If you have an event, resource or tool you would like to share for possible inclusion in our next issue, please send it to hello@verbenamarketing.com

If you need help setting, meeting or exceeding your marketing and business development goals, we can help your business blossom!

On Your Reading List

Agile Selling

We are all in sales. Everyday. All the time.

At its core, selling is the ability to persuade, convince and influence people to take action. Whether you’re interviewing for a job, getting a merchant to deliver goods tomorrow instead of next week, or persuading your kids to eat their greens, it’s all “selling”.

In this month’s read, sales guru Jill Konrath offers both new and experienced salespeople a plan for rapidly absorbing new information and mastering new skills by becoming agile sellers. Readers will learn the mindsets, learning strategies and habits that they can use in crazy-busy times to start strong and stay nimble.

From time management tools to personal motivation, creativity, and gamification strategies, Konrath teaches sellers how to get more done in less time, regardless of the environment.

On Your Desktop


If you aren’t already using Linkedin as a sales tool, you’re missing out from a wealth of potential at your finger tips. You’re may think the social media tool is just for looking for jobs or keeping connected with former colleagues, but it offers amazing reach from your collective network of contacts. Think of it as the Facebook for business.

On Your Mind
“To win more sales, stop selling!”
― Jill Konrath

New Funding Initiative
Check out Mary Ng, Minister of Small Business and Export Promotion, to find out more about the Women Entrepreneurship Strategy, a new Federal Government initiative that states it will double the number of female-owned businesses by 2025.



In Your Toolbox
Three common mistakes we make in sales:
  1. We make the mistake of viewing sales as a nasty thing to do. Instead of thinking about it as closing a sale, think about it as meeting a need.
  2. We don’t ask enough questions so we don’t know what’s best for our clients.
  3. We give too much away for free or at a discount thinking it will convince our customer’s to buy!

In Your Calendar
Upcoming Featured Events

Verbena Marketing Networking Group
Cultivating Connections Cafe

Join like-minded female entrepreneurs for coffee to share ideas, be accountable and stay motivated. 
Friday, November 9, 2018, 10:30 am
RSVP for details including location

Boss Ladies – Fraser Valley Chapter
With a variety of professional development and networking events happening around the Fraser Valley this month, be sure to check out the Boss Ladies events page for all of the details.
Wordpress Workshop
Monday, November 5, 2018, 10:00 am – 4:00 pm
Business Plan Workshop
Wednesday November 14, 2018, 7:00 – 9:00 pm
Business in Langley
Tuesdays: 12:00 pm – 1:30 pm, Brown bag lunch at Travel Professionals
Last Friday of the Month:
Friday, November 30, 9:00 am, Morning Glory Restaurant

Connect Now Business Network Langley Chapter
Wednesday, November 7, 2018, 11:15 am – 1:30 pm
White Spot, 19651 Fraser Highway

Greater Langley Chamber of Commerce

Non-Profit Management Leadership Training
Wednesdsay, November 14, 2018, 2:00 pm – 4:30 pm
Fort Langley Golf Course

Dinner Meeting
Tuesday, November 20, 2018
5:00 pm – 8:30 pm
Cascades Casino Resort

Lunch & Learn – Streamline Payroll Processes with Payworks
Wednesday, November 21, 2018
12:00 pm – 1:30 pm
Greater Langley Chamber of Commerce Boardroom

The Heart
Work Together Wednesday
Wednesday, November 7, 2018, 10:00 am – 3:00 pm
The Heart, Cloverdale

Valley Women’s Network – Langley Chapter
Wednesday, November 21, 2018, 11:30 am – 1:30 pm
Sunrise Banquet & Conference Centre

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